We helped this leading independent fashion retailer relaunch with a new identity and aesthetic. Diffusion is a leading independent multi-brand fashion retailer that has gained a loyal following both locally and internationally through their carefully curated collections. Housed in a former grade II listed Victorian Banking Hall, the flagship store delivers the finest 450 sq meters to home new and innovative fashion to appeal to their loyal shopper. As the business celebrated its 30th year, and in line with the ongoing programme of elevation, we were asked to carry out a full rebrand that included new logo design, stationery and digital content for use across social media platforms.